Tag your seat to the sun

The assignment
To promote the first flight with Corendon via Groningen Airport. To celebrate this people can win two tickets to the sun
for the first flight at 24th of april. How can we communicate this with in a relevant way?

The solution
Tag your seat to the sun
. With this Facebook idea we made use of the tag-function of Facebook. We uploaded a photo
of a Corendon airplane on the Groningen Airport Facebook page. People can tag their seats and win two tickets to the sun.

During the campaign period from 8th of april till 17th of april we uploaded 10 airplanes. All airplanes were fully tagged.
The Facebook message got 708 likes and 428 shares. The Facebook likes of Groningen Airport Facebook page grew from
693 likes up to 1853 likes
. There were a lot of positive comments. And the most important thing is: a lot of people know that
they can fly with Corendon via Groningen Airport.

A selection of the Facebook comments.

Advertising agency: Open Communicatie / StormMC
Client: Groningen Airport Eelde



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